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Forbidden Technologies takes Army Everest expedition mobile

  • Wednesday, 26 April 2006

For Everest images visit: http://www.octopuscomms.net/forbidden/everest.htm

London, UK, 27th April 2006: Forbidden Technologies today announces that its FORscene product is being used by the British Army in its latest multimedia recruitment drive, which involves an expedition to the summit of Mount Everest via The West Ridge. FORscene is being employed to publish the latest videos of the expedition onto the mobile phones of interested parties and potential recruits.

A team of Army mountaineers began the expedition in March 2006 aiming to become the first Brits ever to conquer Everest via the treacherous West Ridge. The summit attempt will take place in May 2006 coinciding with the 30th anniversary of the first Army Mountaineering Association’s summit of Everest.

Forbidden’s FORscene post production tool has been chosen to provide mobile updates of the expedition. Viewers can catch up with the highs and lows of the summit attempt by downloading a branded player from the expedition website to their mobile handset, and will get a text message alert whenever another video is ready for download.

“This project with the British Army further demonstrates the versatility of Forbidden’s FORscene platform for mobile publishing,” said Stephen Streater CEO of Forbidden Technologies. “This expedition is an amazing feat for the army, and publishing video updates onto peoples mobile phones is a great way to publicise the event.”

In addition to the climb, the teams will also be raising money for charity and assisting medical teams in researching cures into cystic fibrosis and the affects of altitude on the human body. For updates on the expedition, visit www.armyoneverest.mod.uk.

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About Forbidden Technologies

Forbidden Technologies plc (www.forbidden.co.uk) develops and markets innovative technology for video distribution over the fixed line and wireless Internet.

Forbidden’s flagship product, FORscene is a web-based tool for video post production, (logging, editing, publishing and reviewing) for broadcast, Internet and mobile video. Its Java design allows Windows, Macs and Linux computers to use FORscene without any software installation or hardware upgrades. Its interface is designed to be intuitive, responsive, reliable and accessible anywhere, anytime.


For more information, please contact:

JON WHITE
OCTOPUS
T: +44 (0)845 3700 655
M: +44 (0)7900 908590

E : jonw@octopuscomms.net



This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Octopus Communications. For more information visit http://www.dwpub.com/pressreleasewires

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