Ink to audit Tiger Airways' inflight magazine Tiger Tales, CNN Traveller Asia Pacific and CNN Traveller EMEA

• Wednesday, 14 December 2005

Press information
For immediate release 14th December 2005

Ink to audit Tiger Airways’ inflight magazine Tiger Tales, CNN Traveller Asia Pacific and CNN Traveller EMEA

Singapore, 14th December 2005 – Ink Publishing plans to audit the circulation of both Tiger Airways Tiger Tales and CNN Traveller Asia Pacific.

Tiger Airways will be the only airline based in Singapore, Malaysia, Indonesia, the Philippines or Vietnam whose inflight magazine is audited

Ink plans to submit Tiger Tales to Singapore-based Media Circulation Services (MCS) for a circulation audit to cover the period from November 2005 to April 2006.

MCS was established in 1984 to provide independent audit and certification of the circulation of publications to ensure that claims are authentic and comparable.

Other titles audited by MCS include: The Straits Times, The Sunday Times, Marketing, Berita Harian, LianHe WanBao, LianHe ZaoBao, Shin Min Daily News, Tamil Murasu, The Business Times, The New Paper, Berita Minggu, Friday Weekly, Tamil Murasu Sunday, The Edge Singapore and The New Paper Sunday, among others.

The inaugural issue of Tiger Tales, which went onboard Tiger Airways flights on the 1st of November 2005, proved such a success with passengers that Ink Publishing ran a second printing of 25,000 copies just weeks after the magazine was first introduced. The next issue will go onboard on the 1st of February 2006.

Simon Leslie, Group Publishing Director at Ink Publishing, commented “I have to admit that we were surprised to find that none of the other inflight titles in the region had opted for an independent circulation audit given the rapid growth in passenger numbers."

Leslie added: “Given MCS’s impeccable reputation and extensive experience auditing titles across Southeast Asia, they are well positioned to audit Tiger Tales.”

CNN Traveller Asia Pacific to be audited from launch

Ink is launching CNN Traveller Asia Pacific—a spin off of the successful Europe, Middle East and Africa (EMEA) edition of CNN Traveller magazine—in January 2006.

Ink Publishing plans to make an application for CNN Traveller to become a member of BPA Worldwide, the world's leading media auditing organisation.

To be published six times a year, CNN Traveller Asia Pacific marries the best in travel journalism and photography with the news values of CNN. Its issue-led travel features are designed to appeal to the business and high-end leisure traveller, providing insightful and thought-provoking coverage of the stories behind the headlines in some of the most compelling and unusual destinations around the world.

The new Asia Pacific edition will focus on issues of interest and relevance to Asian readers and will be available on the newsstand, in CNN partner hotels, in airport lounges and in first class aircraft cabins across the region.

CNN Traveller EMEA edition also to be audited

Ink also plans to submit the EMEA edition of CNN Traveller for BPA membership and to conduct an audit starting with the January/February issue. The EMEA edition continues to be available across Europe, the Middle East and Africa, as well as at selected North American retail outlets.

According to Simon Leslie, Group Publishing Director at Ink, “We publish high quality magazines and stand by their circiulation. We want to provide advertisers in CNN Traveller with the assurance of an independent circulation audit conducted according to BPA’s world-respected, uncompromising standards.

“With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market."

# ENDS #

Editor's notes:

About Ink Publishing

Ink Publishing is a fast-growing international publishing company which produces 14 magazines for 13 airlines—more inflight magazines for more airlines than any other publisher in the world. Ink’s award winning titles include AirTran Airways Go, Bangkok Airways Fah Thai, BMED’s Impressions, easyJet Inflight, Jet2.com Jetaway, MyTravel Recline, Siem Reap International Airways Sarika, SN Brussels Spirit of SN, Tiger Airways Tiger Tales, Virgin Express RedHot, VLM Airlines Velocity and Wizz Air’s wizzit magazine.

Ink also publishes Bradmans Business Travel Guides to Asia, the Middle East, Africa, Europe and North America. Ink is the publisher of CNBC European Business magazine and CNN’s bi-monthly travel magazine, CNN Traveller and CNN Traveller Asia Pacific. Among Ink’s online content clients are The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone. The company has operations in the UK, US and Singapore.

The company has operations in the UK, US and Singapore, with its headquarters in London. For more information see www.ink-publishing.com

About BPA Worldwide

A not-for-profit organization since 1931, BPA Worldwide, a founding member of the International Federation of Audit Bureaux of Circulation (IFABC), is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries.

Worldwide, BPA serves 3,000 media properties—including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. For more information see www.bpaww.com

About Media Circulation Services (MCS)

MCS is a private limited company incorporated in Singapore in accordance with the provisions of the Companies Act, Cap. 185. The Company is jointly owned by the Advertising Media Owners Association Singapore (AMOAS), the Association of Accredited Advertising Agents Singapore (4As) and the Singapore Advertisers Association (SAA). MCS was established in 1984 to provide independent audit and certification of the circulation of publications to ensure that circulation Claims are authentic and comparable.

MCS is a not-for-profit organization and is controlled by a Board of Directors with equal representation from the three constituent associations. For more information on MCS, see www.mcs.com.sg. MCS is a member of the International Federation of Audit Bureaux of Circulations (IFABC) and subscribes to its objectives and by-laws. For information on IFABC visit www.ifabc.org.

About CNN

CNN, a division of Turner Broadcasting System, Inc., a Time Warner Company, is one of the world’s most respected and trusted sources for news and information. Its reach extends to 14 cable and satellite television networks; two private place-based networks; two radio networks; wireless devices around the world; six Web sites, including CNN.com, the first major news and information Web site; and CNN Newsource, the world’s most extensively syndicated news service.

CNN International, the world's leading global 24-hour news network, is available to more than 186 million households and hotel rooms worldwide. According to the 2005 IATS (International Air Travellers Survey), CNN is the channel of choice amongst global air travellers and continues to rank number one among all international channels on a daily, weekly and monthly reach basis.

About Tiger Airways and Tiger Tales

Tiger Airways is Singapore's own low fares airline. Established in December 2003, Tiger Airways took to the air on September 15, 2004. It is the choice of savvy travellers who want safe and reliable point -to-point air travel at highly affordable fares to more destinations across the Asia-Pacific region.

Every issue of Tiger Tales features extensive destination guides to every one of Tiger Airways exciting destinations: Bangkok, Chiang Mai, Hat Yai, Hanoi, Ho Chi Minh City, Krabi, Macau, Manila, Padang, Phuket and Singapore. Also included are food reviews, culture highlights, airline news and information, destination-by-destination events calendars, a guide to top restaurants and bars across the network, and a special guide to Singapore entitled 'Singapurring'…

The entire contents of the magazine can be viewed online at www.tigertales.sg or www.tigerairways.com. Advertising information can be requested by calling +65 65423029.



Media contact
Julian Reader, MPS International

Tel: +44 (0) 20 7348 6033
Mobile: +44 (0) 7770 917716
Email: jreader@mpsipr.com


Ink Publishing Advertising Enquiries

Singapore: Jacqueline Ho
t: +65 6324 2386
e: jacqueline.ho@ink-publishing.com

UK: Simon Leslie
t: +44 20 7613-6979
e: simon.leslie@ink-publishing.com

USA: Phil Castle
t: +1 888 685 1681
e: phil.castle@ink-publishing.com


Ink Publishing
Singapore - tel: +65 6324 2386, fax: +65 6491 5261
UK - tel: +44 20 7613 8777, fax: +44 845 280 2413
USA - tel: +1 888 685 1681, fax: +1 646 349 3844

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of MPS International. For more information visit http://www.dwpub.com/pressreleasewires