4th POWER AND COOLING FOCUSES ON COST REDUCTION FOR DATA CENTRES

• Wednesday, 22 July 2009

London, 22 July 2009 – International consulting firm BroadGroup has announced the launch of 4th Power and Cooling for Data Centres
forum that will take place 22 October 2009, at the America Square Conference Centre in London.

BroadGroup research has found that Power represents an average of 56% of operating cost across Data Centres, and cost, amplified in a recent survey conducted by the group, which revealed cost reduction as the number one objective of data centre operators in the next financial year This annual event has as its theme how to use innovation to reduce cost and energy consumption, and increase efficiency in data centres. The special one-day forum will review an array of new solutions and ideas emerging to tackle the most critical issue in data centres today: cost.

In a content-led programme packed with insight and the very latest information, the conference will assess the most innovative range of solutions and technologies that claim to bring both cost reduction and lower carbon emissions.

Expertise drawn from both North America and Europe which includes key speakers announced - Michael Manos, Senior Vice President of Technical Services at Digital Realty Trust, Joe Polastra, Chief Technology Officer, Sentilla Corporation, and Dr Ian F Bitterlin, Chief Technical Officer, Prism Power Ltd - will contribute to the discussion of critical topics that inform the power and cooling debate. Power and Cooling dominates the agenda for all data centres worldwide, and what measures are available now to reduce both consumption and carbon emissions as well as increase cooling capacity will be central to the challenge.

The event also features an exhibition showcasing current and new technologies that offer green power and cooling solutions.

“Power and cooling remain core challenges for data centre users and owners alike,” commented Steve Wallage, managing director of BroadGroup Consulting. “This flagship forum attracts wide international attention because it assembles expertise and its highly target focus. As new pressures mount with new legislative mandates, data centres are totally focused on reducing cost to ensure compliance but also sustaining growth and competitiveness.”

Contact: enquiries@broad-group.com

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of BroadGroup. For more information visit http://www.dwpub.com/pressreleasewires