CADBURYS & GOOGLE TOP UK'S 10 MOST ENGAGING BRANDS

• Tuesday, 02 February 2010

LONDON: 2nd Feb 2010:

A groundbreaking new way to measure how people engage with brands from global research agency Hall & Partners has revealed the top 10 most engaging brands in the UK.

1. Google
2. Cadbury
3. Amazon
4. BBC
5. Facebook
6. Marks & Spencer
7. Sony
8. Microsoft
9. The Olympics
10. Dove

The results are the first from Hall & Partners’ Engager ™, which uses new way to measure how people engage with brands and explores how people think and feel – both consciously and unconsciously – about brands. The results revealed that Cadbury – recently purchased by Kraft foods - continues to be a much-loved brand and has succeeded in building an incredibly strong emotional connection with people and is both consciously and unconsciously loved.

Vanella Jackson, worldwide CEO of Hall & Partners, commented on the findings: “It is interesting to note how well technology brands performed – by their very nature they facilitate greater participation, which is key to building strong, longer lasting, brand relationships. Meanwhile it is no surprise that Cadburys is one of the UK’s most engaging brands. Our research has shown that their highly engaging campaigns - such as the Gorilla and Eyebrows advertising - have helped reinforce a very strong emotional connection and build one of Britain’s best loved brands. With the merger of Cadbury/Kraft in final stages of discussion, it will be interesting to see how this impacts on the incredibly strong relationships consumers hold with the brand. ”

Engager ™ also identifies the link between brand engagement and brand value. It does this by conducting detailed research amongst the general public and business to business audiences and linking these findings to not just past and future purchase intent, but also tying them to company profits and stock market expectations.

Part of the Omnicom Group’s Diversified Agency Services (DAS), Hall & Partners specialise in brand and communications research, with offices in New York, London, Los Angeles, Chicago, Seattle, Shanghai, Sydney and Paris, with offices opening shortly in Berlin and Singapore.

For media and press enquiries please contact:

Ali Jones, Marketing & PR Director, Hall & Partners
Tel: +44 2071734635 E: ali.jones@hallandpartners.com
www.hall-and-partners.com

Notes to editors:

The Engager ™ model is a groundbreaking new way to measure how people engage with brands. It is in chime with the new world of open inclusive brands, which invite their audiences to participate and interact with them. Advances in digital technology have put the relationship between brands and people on an equal footing. They have also provided new ways for brands to connect with people. Meaning that traditional brand equity models are now outdated as they fail to capture how people really form relationships with brands today. The proprietary model looks at key dimensions that drive engagement with brands and has already been piloted across 12 categories in the UK, US, Australia and China so far, with plans to roll out globally.

Hall & Partners is a global specialist brand and communications research agency offering innovative ideas at every stage of the brand planning cycle. Hall & Partners’ models continue to revolutionise thinking in the advertising industry and have led to new ways of developing and evaluating brands and communication.

DAS (Diversified Agency Services) is the world’s leading holding group of marketing services companies. A division of the Omnicom Group.

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Hall & Partners. For more information visit http://www.dwpub.com/pressreleasewires