Cult footwear designer Irregular Choice selects Eurostop systems to support e-Commerce business and international store expansion

• Thursday, 26 November 2009

Press Release
26 November 2009

Cult footwear designer Irregular Choice selects Eurostop systems to support e-Commerce business and international store expansion

Irregular Choice introduces easy stock management and multi-currency options at the click of a button with Eurostop

Cult footwear designer Irregular Choice, commonly known by many as ‘The Viagra of the shoe industry’, has selected Eurostop retail management and EPOS systems for its rapidly growing e-commerce business and international store expansion. Irregular Choice has already installed the Eurostop system at its internet and clearance store in Brighton and has plans to roll it out to the company’s flagship stores in Carnaby Street, London and New York during 2010.

After a rigorous evaluation of four vendors in the marketplace, Irregular Choice chose Eurostop to replace the original PayGo system for its ease of use, aesthetic look and feel, round-the-clock worldwide support, the ability to integrate with and link together all POS tills and offer multi-currency options at the click of a button.

Lee Carpenter-Johnson, Head of Global Retail Operations at Irregular Choice, commented: “Eurostop came out the overall winner. It was the only company that could show a live working demonstration and their product knowledge was fantastic. The system is very user-friendly and has been well-received by staff. In fact, it is so easy to use that we intend to install it ourselves when we introduce it to our stores in London and New York next year.”

Carpenter-Johnson continued: “Typically, we introduce 500 new products every season and details of every product have to be scanned, loaded into our stock-taking software and tracked so that we can offer an efficient ordering and delivery experience to our customers. We also need to price our merchandise in UK sterling and US dollars. With Eurostop, we don’t have to programme our tills differently in each country. We can enter multiple currencies and sell directly at the click of a button. All we have to do is switch on the tills. Eurostop provides us with a fully integrated system than can download and update our stock information quickly and in the format we want.”

The Eurostop system provides comprehensive management reporting and enables the retailer to control all inventory centrally from one location. In future, Irregular Choice intends to expand the use of the Eurostop system to its full capacity, linking together all stores and removing all manual processes completely.

Currently, all stock data is processed and amalgamated in China overnight for use by head office the following morning. When the Eurostop system is deployed in London and New York during 2010, Irregular Choice will have access to all data in real-time providing more accurate management of stock levels and inventory and resulting in significant savings for the business longer-term.

Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “As retailers expand it is important that they have a retail management system capable of supporting them. Eurostop’s international heritage means that we are able to supply systems that cope with multiple currencies and are therefore suitable for deployment across different countries while using the same product information.”

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NOTES TO EDITORS

About Irregular Choice
In August 1999, Irregular Choice was launched in Brighton, by design entrepreneur Dan Sullivan who was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world. Since then, over 500 new shoe designs are introduced every season plus a range of handbags.

Irregular Choice has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD, They have also launched a flagship store in New York’s Nolita neighbourhood and a residence on London’s Carnaby Street.

For more information, please visit: www.irregularchoice.com


About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that can be purchased outright, or as a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-pos manager: Integrating Eurostop’s solutions with other management and business systems, and all major ERP systems.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.

For more information visit: www.eurostop.co.uk or contact:

Editors’ Contacts

Phillip Moylan
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk

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