Mobile payment specialist txttrans launches new payment platform to reach ‘Generation M’ and rebrands as paythru

• Friday, 16 October 2009

Amersham, 14th October 2009 – mobile payment specialist txttrans today launched Version 3 of its mobile payment platform and announced that it has rebranded as paythru.

paythru is expecting to handle 25 million transactions, worth £100 million, by 2012 through Version 3 of its platform, in a m-commerce market that Infiniti Research forecasts will be worth $122 billion by 2011.

paythru offers platform packages that are easy to fully integrate with existing systems or as simple as introducing a ‘plug and play’ ‘Buy Now’ button for retailers’ websites on mobiles.

Version 3 of the paythru platform is dynamic; allowing retailers to contact customers with tailored communications at specific times of the day when they are at their most receptive, i.e. lunch time for office workers.

It is also the first mobile payment system to achieve Level 1 PCI DSS compliance. This delivers the same standard of security as retail banks and card issuers. The system also uses Thawte SSL and will support 3D Secure.

Rebrand

The rebranding of the company to paythru reflects the core benefits that the company offers a wide range of vertical markets including retail, gaming, charity, and ticketing.

Consumers can purchase goods and services using any Internet enabled mobile phone, using any credit and bank card, at any time, anywhere through paythru. And whilst m-commerce has traditionally been used for micro-payments, with paythru, consumers can spend as much as their bank or credit card issuer will allow.

paythru clients will be able to reach the all important ‘Generation-M’, consumers who are connected 24/7, highly active social networkers, and big users of the mobile Internet for impulse purchases, both big and small. paythru believes ‘Generation M’ is about attitude not age and they are a sales opportunity that retailers can not afford to ignore.

Operating in the UK, Europe and the US paythru is developing services for Australia, Asia and the Middle East, for implementation in the next 12 months and is working with a range of clients currently including Rangers FC, CabCard and MoBank.

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Notes to editors:

paythru (www.paythru.com) is a mobile payment specialist that provides retailers with a new sales channel allowing consumers to purchase what they want, when they want, where they want through their mobile phones.

paythru is confident that m-commerce will shortly reach its tipping point with mass adoption being driven by the ‘all you can eat’ data packages available from all mobile service providers, 3G access and new handsets delivering browsing speeds close to that of fixed line access. The impact of these developments can be seen in statistics from Buzz City (February 2009) with 87 per cent of users accessing the mobile internet more than once a day and 50 per cent accessing it more than five times a day.

For more information please contact:

Richard Houghton/Kate Hartley
Carrot Communications
Tel: 020 7903 5103 or 07803 178 037
Email: richard.houghton@carrotcomms.co.uk

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Carrot Communications. For more information visit http://www.dwpub.com/pressreleasewires