Russell Grant targets the Female iPhone users

• Monday, 28 September 2009

Russell Grant Astrology to launch iPhone Apps with Yuza Mobile

Russell Grant Astrology (RGA) continue to innovate and lead the market with Astrology multimedia platforms. RGA have an existing online web estate that average over 4.1 million visits per month; produce Daily Video Horoscopes for online/mobile, deliver over 15 million mobile messages per month, and more recently have launched the Russell Grant Astrology Game for the Nintendo DS.

To continue this momentum, RGA have partnered with Yuza Mobile to create interactive and fun App’s specifically for the growing, and as yet under provisioned, female iPhone users.

The female users of the iPhone is currently 49% which has grown from 48% last year. Whilst the App market is saturated with games and male focused App’s, the female market is under developed and desperately needs an input of quality App’s for this loyal and discerning user base.

The Russell Grant Horoscope App will consist of a free download consisting of a Free Daily Horoscope reading, an exclusive Free Palm Reader function and a Free Astro Dice reading. The full App content can be purchased by subscription for 59p per month using the new subscription based payment model. In addition, there will advertising featured across the Free App too.

Richard Skaife (CEO Yuza Mobile) said " The partnership with Russell Grant follows on a long line of market leading brands who have chosen to work with Yuza Mobile , its always great when we can get a real two way dialogue going with the celebrities we are working with - who share as much as passion as we do for the iPhone and the high growth area that is mobile Apps".

Kevin J Parker (Sales Director of RGA) commented “with our vast experience of the online and mobile space, it was a natural progression to partner with Yuza Mobile in terms of building an advanced App that fully utilises the iPhone functionality in terms of animation, accelerometer, sound and graphics. Whilst we continue to deliver huge volumes of “traditional” mobile content daily, it was apparent that the female iPhone users were not being given quality App’s in terms of choice or branding”.

The Russell Grant Astrology App is due for launch early October 2009.

About Russell Grant

RGA was established 1983, and leads the multimedia market in terms of content, interactive platforms and personalised content. Clients include AOL, MSN, SKY, GMTV, IPC Group, Bauer Group, Tiscali, Living TV, Orange, 3, T-Mobile, Vodafone & 02.

About Yuza Mobile

Yuza Mobile is part of The Sanatello Group based in the heart of Central London - it focuses on the high growth area of mobile Apps with a heavy focus on iPhone Apps. Its clients include EMI , Future Publishing , Newstate and a wide range of music artists.

Notes to Editors
Editorial copies of the application and high resolution screen shots are available, please contact, chris.chapman@yuzamobile.com +44 (0) 20 7193 4967 or contact Kevin J Parker at RGA via email: kjp@russellgrant.com

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Russell Grant Astrology. For more information visit http://www.dwpub.com/pressreleasewires