New Zealand IT makes big splash at CEBIT 2007

• Thursday, 15 March 2007

Hannover, Germany, March 15th 2007 – New Zealand Trade and Enterprise (NZTE), the New Zealand government's national economic development agency, is showcasing the country’s vibrant IT sector at CeBIT 2007. Sixteen New Zealand companies and high tech innovations in areas as diverse and exciting as data security, telecommunications, human-machine interaction and intelligent clothing will be represented in the NZTE Pavilion, Hall 3, Stand B55.

New Zealand officials are supporting the companies presence at CeBIT with the Hon David Cunliffe, Minister of ICT and Immigration, Alan Cook, New Zealand Ambassador to Germany and Jenn Scoular, New Zealand Consul General and Trade Commissioner to Germany all planning to attend the show.

Demonstrations at the Pavilion, many of which will take place on one of the three impressive 46” touch screens supplied by NextWindow, will feature HITLab, Massive, Immigration New Zealand, Phitek and many more. Zephyr technology will also be demonstrating their new bio harness.

CEBIT 2007 is the third year that NZTE has used the show to spotlight the latest innovations coming out of its fast growing IT and communications sector. ICT contributes NZ$1.25 billion to the New Zealand economy in export sales annually and employs over 41,000 people.

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Editors’ Notes: New Zealand ICT companies at CEBIT 2007:

4RF – High bandwidth directional radio
4RF technology is capable of bridging distances of more than 100 kilometres with a bandwidth of up to 65Mb/sec. Their wireless technology is ideal for connecting remote networks and is an efficient alternative to wired connections, fibre optics or satellites. 4RF’s wireless solutions transport voice and data over 140 networks in more than 80 countries.
www.4rf.com

Fronde – Secure mobile banking

Fronde provides solutions for mobile banking, payment-systems and authentication. For example the safety of online banking is increased by generating one password per session which is sent directly to the user’s mobile phone.
www.fronde.com

HIT Lab NZ – Research and development in the area of human-machine interaction

The Human Interface Technology Laboratory New Zealand carries out research and development for different areas of human-machine interaction and communication. HIT Lab NZ creates new ideas for interfaces and technologies like augmented reality and sensing technology. Many international companies and research centres work very closely with HIT Lab NZ.

www.hitlabnz.org

Hudson and Immigration New Zealand – Life and work in New Zealand

Hudson and Immigration New Zealand consult with and advise employers and employees in order to create a connection between enterprises and highly qualified employees. Immigration New Zealand offers links to professionals from all industries who can offer advice on starting a career in New Zealand. During CeBIT the organisations are especially searching for IT experts.

www.immigration.govt.nz

HumanWare – Technology for the blind and visually impaired

HumanWare develops products for the blind and the partially sighted. Their product portfolio includes GPS-systems which can be used independently and with guide dogs, magnifying systems like the Colour PocketViewer as well as digital audio book readers. HumanWare also developed myReader, the world’s first low vision auto reader and BrailleNote PK, a PDA for the visually impaired.

www.humanware.com

Intranel – Solutions for teleconferencing and usability

Videoscribe simplifies the process of recording data on the move: applications include doctors performing their rounds in hospitals and, keeping an accurate record of training results for athletes. Different kinds of data can be recorded and transmitted easily – including video. Other products, such as UsabilityLive, allow simple usability-tests of websites and consumer products. Intranel also offers hardware for video streaming.

www.intranel.com

KeyGhost – Hardware for secure data

KeyGhost solutions support the protection of intellectual property and avoid the loss of data in companies. The hardware records and encodes processes and single steps of the workflow and makes them controllable and restorable.

www.keyghost.com

Massive Software – Moving images

Visual Effects have become a kind of trademark for New Zealand since the Lord of the Rings was a hit in cinemas around the world. Massive Software was instrumental in establishing New Zealand as one of the top resources for animation and 3D-presentation and has been involved with many recent movies including: King Kong, The Lion the Witch and the Wardrobe and Night at the Museum, and projects for television including adverts for: Lynx, Boots and Bank of New Zealand.

www.massivesoftware.com

Millentech – Data security for finance

Millentech solutions guarantee the safe transmission of data within banks via several different platforms. Their Integration Controller and associated software enable the safe, shared and parallel use of devices and applications within networks. Banks and similar enterprises can reduce theirs TCO (Total Cost of Ownership) by reducing the number of devices required by users.

www.millentech.com

NextWindow – Touch-screen technology for multiple applications

NextWindow develops touch-screens in every size, for a wide variety of different applications. Their screens are used for information-boards, whiteboards and control-panels to mention just a few. Their two touch technology makes it possible to control applications on a touch screen with both hands at the same time.

www.nextwindow.com

Phitek – Fighting noise with technology

Phitek is an established name in the aviation and home entertainment industries. By developing integrated circuits for MP3 players and other mobile devices as well as headphones and headsets designed to keep away surrounding sounds and noise, Phitek delivers the best sound quality to its clients. Singapore Airlines have recently selected the company's latest premium grade noise cancellation headphones for use in the First and Business Class across its entire aircraft fleet.

www.phitek.com

Prolificx – Hardware for telematics and fleet-management

Prolificx hardware can be used for simple track-and-trace applications as well as for complex data transmissions between vehicles. Uses also include the monitoring of industrial production processes and other automated processes, which benefit from the easy data transmission which is enabled by Prolificx`s solutions. By using Microsoft .NET based technology their solutions can be easily customized and installed.

www.prolificx.com

Rakon – Crystal oscillators for GPS and communication systems

Rakon is the world market leader in the development of quartz crystals and oscillators (TXCO) which are used for GPS systems, wireless communications and ICT infrastructures. Over 50% of consumer and commercial GPS systems currently available use products from Rakon, which developed the smallest GPS receiver in the world in 2006.

www.rakon.com

SimWorks – Security software for mobile phones

With its antivirus software for mobile phones, SimWorks protects against viruses and malicious software. Their Phone Backup application saves data, contacts and settings wirelessly so the data can be resorted after any damage or other incidents.

www.simworks.biz

Vcomms – Secure wireless connections for ATMs

Vcomms specialises in the safe and fast wireless connection of ATMs, Eftpos and bank systems. Based on standard IP-networks these connections are safe and reliable. Vcomms` solutions shorten the duration of transactions and guarantee a high availability and independence from wired networks. ATMs can be installed virtually anywhere with the help of Vcomms` wireless technology.

www.vcomms.com

Zephyr Technology – Intelligent clothes and textiles

Zephyr Technology enables hi-tech clothes to register and record physiological information about the heart-rate and breathing of the wearer. Their products are also able to store and forward biomechanical information. Zephyr Technology’s products are used in the areas of medicine, sports and defence.

www.zephyrtech.co.nz

About NZTE

New Zealand Trade and Enterprise (NZTE) is the New Zealand government's national economic development agency. Through our network of offices worldwide, New Zealand Trade and Enterprise aims to grow New Zealand's economy by boosting the capability of businesses and regions and facilitating their sustainable and profitable participation in overseas markets.

If you would be interested in receiving more information on the companies from New Zealand and their activities at CeBIT or in arranging a meeting at the show please contact GBC on +44 (0) 208 322 1922 or NZTE@gbc.co.uk

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