CNN CHOOSES HYPERTAG FOR MOBILE WEB PUSH

• Tuesday, 13 February 2007

Hypertag implementations to go live at London City Airport and Barcelona 3GSM

Proximity marketing company Hypertag (www.hypertag.com) today announces that it has been selected by CNN (www.cnn.com/international) to run a campaign promoting the international news giant’s new mobile internet site. Under the deal, Hypertag will roll out a series of its Bluetooth proximity marketing devices in poster panels in London City Airport and at the Barcelona 3GSM mobile phone trade fair.

The tags will enable passing consumers to access the new CNN Mobile site quickly and easily via an SMS sent to their phones with a direct link through to cnnmobile.com in phone browsers. In London City Airport the tags will be fixed in posters advertising the site whilst at 3GSM CNN staff will carry wearable Hypertags offering the same content.

Hypertags are short-range wireless tags used on out-of-home advertising such as outdoor posters, fitted in retail environments and worn by field marketers. Using ubiquitous mobile phone technologies such as infra-red and Bluetooth, they enable advertisers to beam interactive content to people’s mobile phones. A user simply activates the infra-red or Bluetooth on their phone, holds it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games.

The lack of awareness of mobile websites amongst consumers has meant that site owners have often struggled to gain the wide audience they need. By promoting the site through Hypertags and handing out a direct link that can simply be clicked on to enter the site, CNN will be welcoming a stream of new visitors to the site and exntending the reach of the CNN Mobile service.

Rachel Harker, co-founder, Hypertag, said: “The mobile web has truly come of age in terms of functionality and technology but its still a challenge to get consumers to visit off-portal sites. By handing out links through a physical device such as a Hypertag, CNN can introduce users to their site in a simple and intuitive way.”

Mark Haviland, Director of Marketing for CNN International , said: “We are pleased to be able to market our new mobile service in an innovative and user-friendly way. CNN Mobile delivers a great news product for users on the go and this is a quick and simple way for people to access it.” .”

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ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

Using short-range mobile technologies such as Bluetooth and infra-red, Hypertags can send content including videos, games, music and vouchers direct to mobiles quickly and for free. By simply activating the appropriate technology on their phones within range of a Hypertag unit, consumers can receive content to their handset.

Hypertags have been used by global brands such as Coca Cola, Ford, Nokia, Vodafone and New Look in over 100 campaigns in more than 15 countries, making it by far the most established proximity marketing technology provider.

For more information:

Patrick Herridge, Parys Communications
Tel: 0207 6229951 / 07977 151401
Email: pherridge@parys.com

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Parys Communications. For more information visit http://www.dwpub.com/pressreleasewires