Toby The Virtual Marketeer Helps YOMA Customers

• Wednesday, 02 November 2005

A new virtual marketeer, called Toby, has been designed by Birmingham based Advanced Chatbot Solutions to help marketing specialists Your Online Marketing Agency (YOMA) provide visitors to their web site with an informative and eye-catching introduction to their services.

Toby is an animated chatbot, and works 24 hours a day, seven days a week, answering visitors' questions about YOMA, YOMA's partner companies, and about marketing itself. Looking just the part of a twenty-something cool young marketeer Toby also says that he's single, and enjoys the movies and partying.

Chris Kent, Principal of YOMA says, “We really wanted our site to stand out – and as a marketing company presentation and impact is everything. With the addition of Toby we think we have a site that people will really remember, want to recommend and come back to. A personality like Toby really humanises a web site.”

David Burden, MD of Advanced Chatbot Solutions says “Chatbots such as Toby are becoming more and more useful to web site owners. In the US they are now being used by big brands such as Coca Cola and Nike. The UK is a couple of years behind, but with a proven ability to increase traffic and sales we expect to see far more sites using chatbots here in the future.”

Chris adds, “Toby is a very welcome addition to our website. It is important to have a human element to a site, especially for a virtual marketing agency”. Chris continued to comment that many SME and larger businesses would benefit from improving the dynamics of their websites. “First impressions mean everything when visiting websites. They determine whether or not people will venture beyond the home page. So unless you grab the interests and attention of visitors, as Toby does, you'll be missing business, left, right and centre”.

Chris went on to comment that “Toby is the hip and charismatic Marketing Executive that all of us have met in marketing departments. He knows his stuff and I have no doubts that he will answer most questions about YOMA and our services”.

Chatbots such as Toby are also no longer limited to conducting simple conversations. Future uses may see Toby acting as a virtual newscaster reading the latest YOMA news, conducting surveys of YOMA visitors, and even hosting quizzes and competitions. Also the latest advances mean that chatbots, such as Toby, now have an animated face and human-like speech, making them seem even more human.

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Notes to Editor:

1. YOMA is a Marketing Project Management company which can help in the structure of integrated marketing programs. For individuals who work in marketing departments or agencies and spend a great deal of time looking for the right supplier to run campaigns, or need occasional help to bring campaigns together, then YOMA is the ideal one stop shop.

The YOMA web site is at www.youronlinemarketingagency.com.

2. Advanced Chatbot Solutions (ACS) is a leading UK provider of chatbot, speech and artificial intelligence solutions. As well as the SpeechBot product represented by Toby, ACS also offers NewsBots, QuizBots, SurveyBots, PageBots and TextBots. ACS are also currently working on chatbot based solutions for blind and visually impaired users. ACS is a part of Daden Limited, a privately held information consultancy based in Birmingham, UK.

Contact Details



All media enquiries should be addressed to:

David Burden

Daden Limited

103 Oxford Rd

Moseley

Birmingham

B13 9SG



Tel: 0121 247 3628

Mobile: 0701 0711 927

Email: david.burden@chatbots.co.uk

Web: www.chatbots.co.uk

Or

Chris Kent

YOMA

Tel: 07969 015708

Email: chriskent@youronlinemarketingagency.com

Web: www.youronlinemarketingagency.com

Photos

Live screenshots of Toby may be taken directly from the YOMA site at: www.youronlinemarketingagency.com or downloaded from Media/Image Library at http://www.chatbots.co.uk

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Daden Limited. For more information visit http://www.dwpub.com/pressreleasewires