Companies, organizations and individuals are furiously putting more information and content on the Web but is it all really designed to help the consumer or the company’s rankings?
In the online world when it comes to being found in the search engines creating and distributing plenty of text based content is important but once that content is found by potential customers that content may be more likely to be helpful all around if it’s genuinely useful and informative.
In adding much of the content to their websites, YouTube, social networking and other platforms companies and organizations are often trying to kill several birds with one stone because there may in a sense be a ‘middle man’ in the shape of the search engine.
Taking the home improvements industries as an example the Web has presented many opportunities for companies to provide content and information in different formats that can be used to educate and inform. Images,...