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Mention the word 'model' and more often than not people think of tall, ultra-skinny woman sauntering down brightly lit catwalks in Paris or Milan. But in reality, most modelling work that takes place here in the UK is far more down to earth; in fact there's currently a distinct shortage of 'real' sized women in the industry.

Clients such as catalogue companies, production houses and high street retailers are becoming increasingly frustrated with modelling agencies at the lack of strong size 10 models in the industry and the hunt is on for agents to find them.

"We're really not sure why it's the way it is" concedes Neely Reyes, the founder and MD of Sapphires Model Management, a London based Modelling agency. "Perhaps it's the fact that the stereotypical image of a model is really skinny and so girls with...

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