Temperley is continuing the initiative with a #FLOODSUPPORT #TEMPERLEY #SALE of the current Cruise ’14 ALICE by Temperley collection at 20% off, with 50% of profits being donated to the cause.
There is also a dedicated space in Temperley's Mayfair Flagship store at 27 Bruton Street for the sale.
As a native of Somerset, internationally acclaimed designer Alice Temperley is dedicated to helping those who have been hit by the catastrophe.
Since the flooding began, thousands of people and animals in Somerset and the West Country have been displaced by the severe weather conditions, with some villages under deep water for six weeks.
"The public want to help but they just don't know how - there is so little official action and so much talk," said Temperley. "We are linking to this important community charity