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Ninty percent of companies reported cutting costs in 2009 in the midst of the global recession, according to study conducted by PerDM. Outsourcing sales and marketing divisions has since been identified as a growing trend.

With market pressures on the rise, many companies have found it both profitable and cost-effective to outsource sales to third party companies in order to focus more on core business aspects and perform more efficiently. 'Utilising companies that specialise in the sales and marketing services will not only reduce costs for businesses but will also save them time and resources. It allows them to concentrate on providing excellent customer service and retaining the customers they have, which has proven a key

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