• Two thirds of procurement professionals claim maverick marketing spend is widespread.
• Four fifths of firms struggle with immature marketing procurement practices.
• Almost half feel pressure to improve marketing procurement.
• Almost a third face conflict with the marketing department as a result.
Europe’s top 500 businesses are struggling with ‘maverick’ buying of marketing products and services, with suppliers being selected ad hoc across organisations.
Over two thirds (67%) of procurement professionals in Europe’s largest companies say maverick buying is rife, leading to significant overspend and missed savings.
David Fincham, Business Development Director at Charterhouse, comments: “Maverick marketing procurement is a costly problem for Europe’s largest businesses, but can be very difficult to identify.
“Yet it represents the tip of the iceberg in ‘hidden’ savings. Firms need to take a fresh...