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Recently launched, Trust The Tractor is a yearlong national campaign that aims to maintain consumer trust in their food by raising awareness of the assurance benefits that the Red Tractor logo provides and getting shoppers to actively look for the Red Tractor logo on their food.

Red Tractor’s campaign is supported by musician, farmer and food writer Alex James and aims to show shoppers how broad and versatile the logo is, while giving them confidence in the food they are buying.
Alex says: “Now, more than ever, we want assurance that the food we are buying for our families comes from a reliable and responsible source. The Red Tractor logo gives assurances that a product meets responsible production standards and is traceable back to independently inspected farms.”

As part of the campaign, Red Tractor and Alex James are urging consumers to look out for the logo on-pack and in-store and sign up to a monthly Trust The Tractor newsletter which will...

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