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Certification recognizes DoubleVerify as a leading protector of brands online

New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has received certification from the Audit Bureau of Circulations (ABC) for its Content Verification (CV) solution BrandShield. BrandShield is a real time blocking solution that ensures online advertisements are only associated with content approved by the advertiser – both at the site and page level.

“We are thrilled to receive certification for our BrandShield solution from ABC, the UK’s authority on media measurement” said Wayne Gattinella, President and CEO of DoubleVerify “ABC’s certification of BrandShield highlights the importance of CV technology for the online advertising industry as a whole, as well as DoubleVerify’s ability to provide a safe online advertising environment that in turn drives campaign performance for global...

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