Oxford University has the poorest online presence in the UK, according to new research carried out by user experience agency Webcredible.
The prestigious university scored lowest in the in-depth analysis of ten UK universities, which were evaluated against best practice guidelines to gauge how easy it is for prospective students to find the resources they need on official websites. Cardiff University topped the table with the best online experience.
Ten universities were selected to provide a varied sample of old and new, single and multi-campus institutions. The sample also provided a diverse range in terms of academic league-table position and geographic spread. The best practice guidelines used to rate the universities included course finding and tuition fee information, social media presence, details of accommodation availability and costs, the website’s mobile and tablet experience and fresher’s week advice.
Oxford scored just 18...