Hooray for the crisis!
By Stanislas de Bentzmann, co-CEO and co-founder of Devoteam
Facing the current crisis, most companies have to ask themselves the right questions. The traditional responses no longer suffice to find growth. So is it not now time to embrace the future? Our patterns of consumption have changed and in consequence we must reduce our structural costs. So it seems that the return to competitiveness can only happen through a real break, a paradigm shift. What if digitisation finally becomes the hope of salvation for a weakened industrial sector? What if economy of scale rhymes with technological innovation?
In the digital economy, new business models transform all the traditional paradigms of our businesses. We buy and pay for our products with our smartphone, we talk about them on social networks, and the e-reputation of the products is created at the same...