Stride Creative the full service agency has just launched an anonymous, brand-free campaign as part of its profile raising remit for one of its clients, Burgess Hill School for Girls
In a radical departure from traditional schools’ marketing, Stride has developed a campaign called “The Ultimate Christmas Gift” for the forward-thinking Sussex independent school.
Using bold, Christmas themed visuals the campaign is anonymous; there is no direct reference to the school, its branding or logo. The campaign runs across multiple media including billboards, online and print media, banners and the school’s mini-bus livery and has its own micro-site. Only by clicking through online or using the embedded QR codes, will visitors link to the school.
Developed by Stride Creative’s managing...