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Improving Marketing Operations the Top Strategic Goal for Marketers, ahead of Conversations with Customers

TNT Express will give invaluable insight into how an Integrated Marketing approach can accelerate and improve performance at Aprimo’s next Marketing VIP Lounge Event

London, UK, 14 December 2012: Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, will be sharing its latest insight into top marketing strategic goals and how marketing leaders can successfully tackle these at its next Integrated Marketing VIP Lounge in London on 17 January 2013, while TNT Express will give an invaluable insight into its journey to automate and integrate its marketing globally.

When Aprimo asked marketers earlier this year about their top strategic goals, 31% said ‘improving their operation’ - ahead of the 30% who mentioned ‘having relevant conversations with the customer’.

With the...

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