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Buy.com Ltd, the UK JV between eVentures and Buy.com Plc, the world’s second largest e-tailer, has today announced the launch of a new digital imaging service in partnership with Pixology, one of the leading authorities globally in digital imaging solutions.

The new service will allow users to edit their digital images through Pixology’s Piccolo software and upload them to the buy.com website to have them developed as photo quality prints. The buy.com branded Piccolo software can be downloaded free from the buy.com website or is available on CD.

The partnership with Pixology is part of buy.com’s virtual business model, in which buy.com outsource all non-core competencies to retail partners, allowing economies of scale and specialisation over a wholly-owned retail infrastructure. Buy.com have formed relationships with best of breed partners in each of their retail, fulfilment and warehousing sectors, giving them access to unparalleled industry expertise in each area.

Murray Hennessy, CEO of Buy.com Ltd, said: ‘We are delighted to have been able to form a partnership with a digital imaging partner of this quality. This partnership will allow us to offer high quality digital imaging to our users, further expanding our product range into areas accessible to both the business to business and business to consumer markets.’

‘Our partners in the virtual model hold the key to the quality of our service. By ensuring that we partner only with the best of breed in each field, we can ensure that our partnerships provide us with real value’
Pixology Partners with Buy.com Ltd to Offer Online Digital Imaging Service/2

Yuval Yashiv, joint managing director of Pixology, comments on the partnership: "The digital photography market is set to explode in the UK over the next few years and, by creating this partnership, Buy.com has positioned itself at the forefront of this revolution. As a company with a strong focus on service they are providing their customers with a one-stop digital imaging solution today in a market that is widely predicted to become the norm tomorrow."

About Buy.com Ltd

Launched in the UK in March 2000, Buy.com is a multi-category online retailer of computers, software, consumables, digital equipment and networking, with new storefronts currently under development. Part owned by Buy.com (US), the world's second largest e-tailer, and venture capitalist eVentures, a joint venture between Softbank and epartners (News Corporation), Buy.com is at the forefront of the revival of UK e-tailing.

About Pixology

Pixology is a software company that provides digital imaging solutions, with particular focus in the area of digital cameras. Pixology has been specialising in digital camera software since 1994 and is considered to be one of the leading authorities globally in digital imaging solutions. Its technology is used by several of the global photo-major companies, such as Kodak and Agfa, and by leading retailers in Europe. Pixology is backed by top european Venture Capital firms and is Chaired by Lord Young of Graffham.

Pixology’s core Piccolo product is a state-of-the-art Image Management and Internet Printing application.

For More information contact:

Buy.com

Pixology

Patrick Herridge

Mantra PR

020 7318 2822

pherridge@mantra-pr.com

Allyson Poad

McCann Erikson

01564 778811

Allyson_Poad@europe.mccann.com

This press release was distributed by SourceWire News Distribution on behalf of McCann-Erickson Public Relations in the following categories: Business & Finance, Computing & Telecoms, Consumer Technology, Personal Finance. For more information visit http://www.sourcewire.com/about.