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UK’s Most Comfortable Bra Wins Product of the Year in Women’s Clothing Category

Belvia Bra range

As many women know, one of the biggest problems when finding a bra is finding one that fits. In fact it is estimated that over 80% of women in the UK wear the wrong bra size. Belvia Bra from JML solves this problem by using a unique stretch fabric that moulds to the body. Consumers certainly agree after the company reports that it has sold over 1.5 million units in the UK in 2012. It is considered a miracle by many, including over 10,000 consumers who voted it Product of the Year in the Women’s Clothing Category.

Product of the Year is the world's largest independent consumer-voted survey recognising the year's most innovative consumer products. In the UK, over 10,000 shoppers participated in the survey in 2013.

Philipp Lenz, Marketing Director of JML says “Our sales suggest we have an amazing product and to have it recognised by Product of the Year is a great boost. It's wonderful to learn that over 10,000 shoppers recognize Belvia Bra as the leading innovator in our category."

CEO of Product of the Year Management, Mike Nolan, says: “It’s encouraging to see so many brands continuing to invest in product innovation despite the tough economic climate. This year we’ve seen a trend for winning products which offer consumers extra convenience, showing that despite the downturn, we’re still willing to pay a little more to make our lives easier. Congratulations to Belvia for Winning in the Women’s Clothing category with an excellent product that gives consumers the seamless comfort they crave for everyday use.”

JML will update their latest television campaign to reflect this. It will prominently feature the Product of the Year endorsement, which it won for the Women’s Clothing Category. The logo will be on pack throughout 2013.

Dispensing with hooks and underwires the Belvia Bra uses a soft, breathable fabric which wraps around the chest. Because it moulds to your body it provides comfort leaving you with a fantastic looking shape. And it gets rid of the dreaded fat back effect. The Belvia Bra retails at £12.99 and is available at ASDA, Boots, Debenhams, Wilkinsons and www.JMLdirect.com

JML have recently added more lines to the range including shapewear, lace and padded bras all available at the same stockists.

For further information please contact Jonathan O'Connor at press@jmlgroup.co.uk or telephone no 020 7691 3876

This press release was distributed by SourceWire News Distribution on behalf of John Mills (JML) in the following categories: Retail & Fashion, Health, Women's Interest. For more information visit http://www.sourcewire.com/about