Digilant is committed to demystifying a market characterised by clichés, hyperbole and heavy jargon
Company announces appointment of Simon Haynes as MD and appoints White Label Media for UK PR and social media
London – 12 October 2012 – Digilant, an independent provider of marketing technology and real-time bidding specialist, has announced a number of changes designed to strengthen its position in the UK market.
Simon Haynes moves from Commercial Director to Managing Director as the firm, whose sophisticated technology helps brand marketers and agencies achieve their goals, looks to expand its UK presence for providing marketers with an independent platform to support the entire media buy.
Having overseen the recent rebranding, Tim Fink returns to the US where he takes on a new role as Vice President of Global Platform Solutions to oversee the development of Digilant’s global platform strategy and self-service in the areas of client training, product enhancements and new offerings.
At the same time Digilant announced that it has appointed London-based digital agency, White Label Media, to take charge of all PR and social media activity within the UK.
The strategic changes follow the company’s rebranding from Adnetik to Digilant in July and further demonstrates its intention of a complete focus on digital platforms as it seeks to offer brands and agencies a vigilant approach that helps them to make informed decisions on how best to reach their target markets using digital media platforms and advanced technology such as real-time bidding (RTB).
Explained Simon Haynes, “Digilant is committed to demystifying a market characterised by clichés, hyperbole and heavy jargon by bringing clarity and transparency to all aspects of marketing technology and becoming a champion of ‘plain speak’. This stems from our belief that marketers today are under increasing pressure to find an independent technology provider that operates with the client's best interests at heart, after years of enduring the hard-sell rhetoric that has typified an industry dogged by accusations of over-promising and under-delivering.”
Central to this new approach is Digilant’s Audience Investment Management platform, allowing customers unprecedented control of planning for display, video and mobile advertising campaigns using cutting-edge real-time intelligence. This means micro-targeting an audience and placements for clients’ products and brands in nanoseconds.
That ability to drill down through the data to give clients a unique strategic advantage is delivered in two ways.
Marketers use the Digilant Audience Index to reach new customers by expanding the target audience pool to include previously unidentified prospects that meet the specific criteria set forth by the brand. This technology uses a unique scoring system that ranks both positive and negative relevancy among the entire universe of online users. This sees those receiving high scores modeled using look-alike technology while those who receive low scores are eliminated from targeting consideration.
At the same time, the Digilant Brand Network dovetails with this to offer marketers direct access to, and control over, premium inventory deals by enabling them to strike their own pricing and volume agreements with publishers and network providers but still deliver ads utilising the Digilant targeting technology.
Simon Haynes, UK Managing Director, Digilant, believes that this approach represents the next stage in the evolution of marketing with the transparency afforded meaning the company is uniquely placed to deliver fresh insight, thinking and results for its clients.
He said: "It's Digilant’s firm belief that digital advertising should be held to account in terms of delivery, guarantee, control and transparency. I believe we're setting new standards as far as these are concerned and we're determined to establish ourselves and digital display advertising as the very best in market.”
Digilant is an independent marketing technology company that provides marketers with a platform to support the entire media buy – from planning through execution, measurement and optimisation – with ultimate precision and transparency. Originally launched as Adnetik in 2009, Digilant is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. Digilant provides brand marketers and agencies with tools to achieve their goals, including brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. For more information, visit: www.digilant.co.uk
For further comment and information please contact:
Gina Sharp at White Label Media
Tel: 020 8166 8818
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