PRESS RELEASE 5th OCTOBER 2012
SPORTING STAR NON EVANS BECOMES DAIONIC
Athlete and broadcaster Non Evans is the latest sporting star to discover the attributes of new sports recovery drink – Daionic Pro Nutrition Shake.
The multi-talented Non, who has achieved international success representing Wales in an amazing four different sporting disciplines – rugby union, judo, weightlifting and freestyle wrestling – has taken on her latest role as a ‘Daionic Ambassador’.
An unique new post-exercise body booster Daionic can be enjoyed anytime, anywhere, packed with protein it refreshes, refuels, and helps the body recover after exercise while supporting lean muscle growth.
Daionic is the result of an exciting collaboration between award-winning Pembrokeshire dairy company, Trioni Ltd, and leading sports nutrition experts Pro Athlete Supplementation Ltd (PAS).
Non has incorporated Daionic into her training regime, and when it comes to athletic prowess, her list of sporting glory is impressive indeed.
As a rugby international she was capped 87 times and set a record of 64 international tries, while her judo skills won her two silver Commonwealth Games medals, and with the addition of weightlifting and wrestling to her sporting portfolio she became the first woman to compete in three sports at the Commonwealth Games.
Non, who received the MBE in 2011 for services to sport, is a regular expert and commentator on radio and television and was part of the BBC’s commentary team at the London Olympics.
She is relishing her new role as a ‘Daionic Ambassador’, and delights in Daionic’s flavour and convenience.
Says Non, “I need to be able to take protein drinks quickly after training. Daionic is ready to drink, there is no mixing, and it tastes great, I use it to pour on my breakfast cereal too. It is brilliant to take when you are on the go, and you can keep them in your handbag or in the car.
“You could have mackerel on toast or chicken and vegetables after training – but who has got time to do that, especially if you are going straight to work. I often don't feel like eating protein like meat after training and so Daionic is a great alternative - quick, tasty, convenient and easy to digest.”
Although now not so involved in competitive sport Non’s training programme is as busy as ever.
“I love training and a lot of people ask me about supplements and products. It is a myth that training it will make you big and muscly, everyone wants to be toned and lose body fat, and if they exercise and take the right supplements they will.
“Or if you want to lose weight, then you don't need to go hungry – you should eat little and often - it is better to have a drink like Daionic than get so hungry that you grab a bar of chocolate.”
The UK’s summer of sporting success she feels will have a tremendous effect on people’s attitude to sport and fitness.
“The Olympics and Paralympics have been absolutely unbelievable, everybody watched them. While not everyone can be a champion at the highest level, everybody can get fit and look after themselves, it is all about diet and exercise.”
“We are delighted that Non has joined the Daionic team, her sporting expertise and achievements are legend, “ says dairy farmer, Laurence Harris, founder and managing director of Trioni Ltd.
At 36g of protein per 330ml serving, Daionic is an essential part of training for sporting stars such as Sam Warburton, Nathan Cleverly and Jamie Roberts.
The secret of the high protein content lies in the fact Daionic is made from organic milk with added whey protein – making it the only sports nutrition product of its kind.
Says Laurence, “A number of studies have shown milk to be the most effective rehydration drink, and coupled with extra nutrients we believe we have created a refreshing and replenishing product, which is ideal for those who enjoy a wide range of sporting activity.”
Packed with amino acids, whey is absorbed quickly into the body - important elements in muscle tissue growth and muscle protein synthesis.
While the protein and carbohydrate ratio also makes Daionic a perfect – and tasty - meal replacement shake too.
Says PAS Ltd Director and Welsh Rugby Union National Squad Nutritionist Jon Williams, “Daionic has been formulated to meet the needs of today’s athletes in terms of providing the appropriate intake of protein (36g) and carbohydrates.
“It is this ratio which makes Daionic perfect to use any time of day to meet protein requirements for hard training athletes.”
NOTES TO EDITORS
Photos: Non Evans gets to grips with Daionic Pro Nutrition Shake
Daionic is produced in Europe using organic cows’ milk. It is delicious chilled but it does not require refrigeration, and has a long shelf life.
There is a choice of two flavours, Strawberry or Chocolate, 75 kcal per 100ml with 1.5g of fat (0.9g saturated), with no added sugar or aspartame.
Strawberry: organic semi-skimmed milk, whey protein, milk protein, flavoring, stabilizer: carrageenan, sweetener: sucralose, colouring: carmine.
Chocolate: organic semi-skimmed milk, whey protein, milk protein, low fat cocoa powder, stabilizer: carrageenan, sweetener: sucralose.
Average nutritional values per 100ml
Energy: 75 kcal /321kJ
Fat: 1.5g - of which is saturated: 0.9g
Carbohydrates: 4.6g - of which are sugars: 4.6g
Calcium: 194mg per 100ml
Average nutritional values per 330ml
Energy: 247 kcal / 1059 kJ
Protein: 36.3g Fat: 4.9g - of which is saturated: 2.9g
Carbohydrates: 15.2g - of which are sugars: 15.2g
Daionic is available to buy on line at www.pasonline.co.uk
ABOUT TRIONI LTD
Currently celebrating its 10th anniversary, Trioni started as a farm diversification venture, tapping into the expanding organic food and drink market for Welsh dairy products.
Since then the family-run company has gone from strength to strength and Trioni now processes over 2 million litres of milk per year, employing ten people and a turnover of £1.5million.
Its flagship product, the multi-award-winning Daioni range of flavoured organic milk drinks, sells across the UK and the company recently launched its new multi-lingual packaging to meet its growing export trade.
ABOUT PAS LTD
Rhymney based Pro Athlete Supplementation Ltd (PAS) is a partnership between sports nutritionist Jon Williams and Olympic medallist Darren Campbell.
PAS is the official sports nutrition supplier to a variety of sports teams and professional athletes including: rugby clubs Cardiff Blues, Scarlets, and the British Army rugby team; and football clubs Swansea City, Cardiff City and Leicester City.
While individual PAS ‘Ambassadors’ include WBO world light-heavy weight champion Nathan Cleverly, triathletes Vanessa Raw and Rachel Joyce, footballer Jermain Beckford, sprinter Christian Malcolm, Olympic swimmer Graham Edmunds, and Welsh rugby players Sam Warburton, Jamie Roberts, Leigh Halfpenny, James Hook and Martyn Williams.
Research at the School of Sport & Exercise Sciences at Loughborough University concluded that “milk is an effective solution to promote recovery following mild exercise-induced dehydration, compared with the ingestion of the same volume of either plain water or a commercially available sports drink, and can be considered for use after exercise by everyone except those individuals who have lactose intolerance.”
(Susan M. Shirreffs, Phillip Watson and Ronald J. Maughan (2007). Milk as an effective post-exercise rehydration drink. British Journal of Nutrition, 98 , pp 173-180 doi:10.1017/S0007114507695543)
For more information or images please contact:
Coleman Roberts Communications
01792 410994 / 07968 357474
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