Following its highly acclaimed and successful Be an Instant Hero campaign, Honeywell Heating Controls is launching a new promotion this coming autumn – Be A Winner. The new campaign devised by The Purple Agency, part of Adare, uses the same ‘superhero’ picture-story graphics as the previous campaign and offers ‘instant win’ prizes of a £5,000 holiday of a lifetime, five Honeywell ‘Essential heating product kits” with a retail value of £2,250 each and 150 pairs of cinema tickets in a free to enter prize draw.
The campaign takes the Be an Instant Hero theme to the next level, rewarding installers for being ‘heroes’ to home-owners by helping them to save money on their heating bills. The competition will run until the 16 November, and will be promoted through trade press and online media.
Commenting on the campaign launch, Andrew Woodger, data and planning director, The Purple Agency, says: “As the brand leader in its market, Honeywell was determined to stand out in the sector and Be an Instant Hero, with its iconic imagery, achieved this and turned up the temperature on its competitors. The new campaign builds on the buzz we generated with the original programme, and demonstrates yet again that good, impactful creative ideas have the flexibility to be more than just one off campaigns.”
Speaking for Honeywell, Andrew Mansfield, marketing and communications manager, adds: “The Purple Agency created a distinctive brand personality with Be an Instant Hero, and one which really achieved a significant level of recognition in our key markets. Be a Winner is a natural extension, further enhancing our position as the brand leader in heating controls and giving installers the chance to win prizes – all with the heroic theme.”
The Purple Agency were last year named by RAR (Recommended Agencies Register) as one of the UK’s Top 10 Creative agencies outside the capital, and went on this year to win a further award from RAR as the Best for Corporate Communications.
The Purple Agency, part of Adare, is a fully integrated marketing agency providing data driven, multi-channel communications to leading global brands. It has recently won industry award nominations for its work for Flight Centre, Euromoney and Aintree Racecourse. It operates in a range of industry sectors including publishing, technology, pharmaceuticals, sports and leisure, and retail. Other clients include Galliford Try, White Stuff, Fitness First, Moneygram International, Sandown Park, MSD, Legal & General, UK Sport and IBM.
For further information and images of the sales promotional material contact:
Tel: 07880 917796
Note to Editors:
The Purple Agency (www.purple-agency.com) is part of Adare, a leading provider of Marketing and Secure Communication Solutions. With 30 locations across the UK and Europe, Adare employs over 750 people and has an annual turnover of £168 million. For more information please visit www.adare.com
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