September 10, 2012 - Leighmans.com, the leading Bury-based supplier of corporate gifts and incentives, has announced the results of a new poll this week. The company polled industry stakeholders and found that 75% of UK companies is currently spending more than ever on corporate hospitality and gifts.
In excess of 1,000 people were polled by Leighmans.com - with over 60% of companies revealed to spend more on corporate and promotional gifts in the current climate. From this group of 60% the poll found that almost 40% have increased their spending by over a fifth - demonstrating the popularity and importance of corporate incentives and rewards.
Leighmans.com also found that companies are choosing personalised gifts over non-branded and customised items. According to the survey 45% of companies pick personalised items now - Leighmans offers such options as personalised tags for golf bags and customised promotional sports bottles.
Dr Ashley Weinberg, senior lecturer in psychology at the University of Salford, says: “In sales 'we buy from people we like' and so, at a very basic level, some potential consumers may well feel a little emotional boost from an organisation offering them something without charge.
“Even for those who decline the offer of a gift or hospitality, there is some perception that the organisation who offered it is one that we’re likely to be more open to in future.
“In this case, we have created our own unwritten understanding – or psychological contract – that raises our expectations of the organisation and means we may be more positively disposed to them.”
Leighmans.com polled industry figures to find out just what companies' buying habits were in the current economic climate. Leighmans.com offers customers all manner of gifts in its catalogue, from printed Shanghai pen choices through to laptop bags and more. Leighmans.com also found that UK companies spent more money so far in 2012 than they did in all of 2011.
Leighmans.com founder, Darren Leigh, said: “Far from the pre-conceived notion that marketing and entertainment are the first things to be cut when the going gets tough, it actually appears businesses are investing more into the development and maintenance of relationships through entertainment and effective promotions.
“Building business relationships is vital. It can be done through meetings and entertaining and also through carefully selected gifts to existing or potential new business leads. It’s appreciated because it not only represents a financial investment, but also shows empathy and the fact you have invested time into trying to get into the other person’s head to give them something they want. That helps to create and build relationships, which are vital for ongoing business.”
Speaking of human behaviour, Dr Weinberg commented: “Perhaps somewhere in between feeling really positive and just as negative, is the vague notion that we might feel indebted, as this organisation has already given us something which is of value. It is not quite an obligation, but it can certainly affect that psychological contract when we come to deciding where to buy from.”
Leighmans.com lets customers choose from hundreds of high-quality promotional gifts and the company works clients ranging from SMEs up to blue-chip companies like Deutsche Bank.
For further information, please visit www.leighmans.com.
Lucy Wray or Ellie O’Connell at Peppermint PR
T: 0161 941 4252
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Notes to editors:
• Celebrating its 10th anniversary this year, Leighmans.com was established by Darren Leigh, a serial entrepreneur with over 17 years of experience in business.
• Leighmans has worked with a range of clients, from major blue-chip companies including Deutsche Bank, to household names.
• Product lines include wireless laptop mice, 3D paperweights, clothing, speakers, headphones, portable chargers and many more.
This press release was distributed by SourceWire News Distribution on behalf of Leighmans.com in the following categories: Business & Finance. For more information visit http://www.dwpub.com/sourcewire