Dominic Baliszewski, telecoms expert at Broadbandchoices.co.uk commented:
“EE, the new 4G -only brand from Everything Everywhere will launch in 16 cities before Christmas. London will be the first European city fully covered by 4G which is great news for Londoners, although customers in rural areas have been forgotten once again in the broadband speed race. 4G had been hailed as an answer to the problems of rural communities struggling with poor fixed line speeds, but subsequent 4G launches from other providers will also likely focus on the more commercially viable urban areas.
“Orange & T-Mobile users may be disappointed that they will not be getting an automatic upgrade to 4G, but gadget-hungry customers looking to upgrade should look before they leap. If you are within your contract but want to move to a 4G service, you could have to pay hundreds of pounds in early exit fees only to sign on to another lengthy and expensive contract (4G will initially only be available to pay monthly customers). Customers should also be wary of data charges as download allowances on mobile phone contracts tend to be low, with hefty fines for exceeding those limits - data downloaded through a fixed line connection is still the cheapest option.
“Remember, O2, Three and Vodafone will likely be hot on EE’s heels in early 2013 launching 4G services of their own. Everything Everywhere has an excellent track record for service but more providers competing for your custom means cheaper prices and better terms for you, so it could be worth waiting a little longer before signing up to speeds that are 5 times faster than 3G.”
For further comment, please contact Emily Church on 020 7400 7403
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