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Brits Bonkers About Biscuits! Nation’s quirky habits revealed just in time for a tea break

four-in-five Brits are willing to offer their last biscuit to others

How do you eat your biscuit? Do you sink your teeth into the last Jaffa Cake or leave it for your boss? Would you dip your chocolate digestive on a date? When is the best time to take a biscuit break?

Research out today shows the UK is fiercely divided over the top time to eat a biscuit, with ‘Biscuit O’Clock’ falling between 3 and 4pm (for 19.6% of people polled) or 10 and 11am (19.5%). But the real ‘crunch time’ was determined to be 3:10pm, with school ending and teachers, kids and even parents all resorting to a quick and much needed pick-me-up.

According to the McVitie’s Bonkers About Biscuits report, our ‘Biscuit-iquette’ depends on whether we are eating them on our own or in public. Nearly half of us enjoy dunking biscuits in a hot drink in private (48.4%), or admit to scoffing them down fast and consuming most of the packet (15.9%).

In public however, many changed their approach, taking fewer and smaller bites when consuming their favourite biscuit and one-in-six people surveyed (15.5%) say they would never eat biscuits in business meetings.

When it comes to sharing, four-in-five Brits are willing to offer their last biscuit to others, however nearly a quarter (24.6%) would kick themselves if someone actually accepted the offer! Peter Kay (11.4%) was the favourite celebrity to share a packet of biscuits with, while Barack Obama came a close second at (10.5%). It also seems Brits are unable to keep their hands off biscuits in even the strangest places, including the bed (34%), the bath (17%) and even a swimming pool!

And finally, after a bad day at work or an emotional break up, it’s the good old-fashioned chocolate digestive that tops the list for comfort (42.8%), closely followed by a chocolate HobNob (23.7%) and Jaffa Cakes (23.5%), while chocolate chip cookies (21.9%) and shortbread (21.5%) complete the top five favourites.

Sarah Heynen, from McVitie's who commissioned this survey said: “It is clear that everyone has their own quirky habits when it comes to biscuits. Biscuits fill many roles from giving you a mid-afternoon boost to sharing with a friend over a nice cuppa.

“How we choose to enjoy our favourite varies vastly from area to area and between the different ages and sexes, but one thing is sure, people are not about to get tired of biscuits anytime soon.”

Chairman of the Biscuit Appreciation Society added: “With a big passion for biscuits myself, McVitie’s Chocolate Digestives being my favourite, it has been really interesting to see what the McVitie’s Bonkers about Biscuits survey has uncovered and has proven that people out there are just as fanatical about biscuits as me.”

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For further information please contact Nikki Gooch or Amie Keeley at Publicasity 01442 261199 or akeeley@publicasity.co.uk

Notes to editors:

McVitie’s are running a Bonkers about Biscuits campaign which will include an on-pack promotion giving the public the chance to win a daily share of £5,000. To enter the daily draw, biscuit lovers simply have to enter a code from the back of a McVitie’s pack of biscuits along with their favourite McVitie’s biscuit on www.bonkersaboutbiscuits.com to be in with a chance to win.

National

Favourite biscuit was chocolate digestive (21.9%)
Biscuit O’Clock is 3:17pm
66.1% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
5.9% would take the final biscuit on a shared plate without hesitation

East

Favourite biscuit was chocolate digestive (22.0%)
Biscuit O’Clock is 2:45pm
63.8% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
5.6% would take the final biscuit on a shared plate without hesitation

London

Favourite biscuit was chocolate digestive (22.8%)
Biscuit O’Clock is 3:45pm
69.6% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
3.2% would take the final biscuit on a shared plate without hesitation

Midlands

Favourite biscuit was chocolate digestive (24.5%)
Biscuit O’Clock is 2:49pm
63.9% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
7.9% would take the final biscuit on a shared plate without hesitation

North East

Favourite biscuit was chocolate digestive (25.5%)
Biscuit O’Clock is 1:45pm
63.6% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
12.7% would take the final biscuit on a shared plate without hesitation

North West

Favourite biscuit was chocolate digestive (21.3%)
Biscuit O’Clock is 3:45pm
66.7% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
5.5% would take the final biscuit on a shared plate without hesitation

Northern Ireland

Favourite biscuit was Jaffa Cake (18.8%) and shortbread (18.8%)
Biscuit O’Clock is 2:30pm
37.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
18.8% would take the final biscuit on a shared plate without hesitation

Scotland

Favourite biscuit was chocolate digestive (17.1%)
Biscuit O’Clock is 3:57pm
61.3% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
7.2% would take the final biscuit on a shared plate without hesitation

South East

Favourite biscuit was chocolate digestive (22.3%)
Biscuit O’Clock is 3:34pm
72.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
3.3% would take the final biscuit on a shared plate without hesitation

South West

Favourite biscuit was chocolate digestive (19.1%)
Biscuit O’Clock is 2:33pm
67.1% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
7.2% would take the final biscuit on a shared plate without hesitation

Wales

Favourite biscuit was chocolate digestive (23.9%)
Biscuit O’Clock is 2:45pm
67.2% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
3.0% would take the final biscuit on a shared plate without hesitation

Yorkshire

Favourite biscuit was chocolate digestive (23.4%)
Biscuit O’Clock is 2:59pm
64.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth
5.6% would take the final biscuit on a shared plate without hesitation




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