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Dame Anita Roddick questions effectiveness of Corporate Social Responsibility in online video

London, UK - March 22, 2007 -- A free online video shows Anita Roddick speaking about Corporate Social Responsibility and how the movement has compromised ethical business practice and the values supporting it. The successful business entrepreneur, named Dame Commander of the British Empire in 2003, says:

"I don’t think Corporate Social Responsibility is working. I think it’s been taken over by the big management houses, marketing houses, been taken over by the big groups. It’s a huge money building operation now."

Big Picture TV (www.bigpicture.tv) is a new free-to-use, web-based video channel that has launched to bridge the information gap on social and environmental issues and give viewers the big picture on climate change and its implications for business. The website offers more than 40 hours of free, thought provoking videos bringing together some of the world's leading experts and activists to discuss solutions to pressing social and environmental challenges, from trade reform to corporate responsibility. Other contributing speakers include SRI investor Amy Domini, Peak Oil expert Colin Campbell and energy consultant Amory Lovins. More than 130 speakers currently on the site offer startling warnings, well-informed commentary and practical ideas and solutions.

The website calls for personal action but frames it in the context of climate change, globalization and other issues. Big Picture TV offers the most comprehensive and accessible video channel providing information on global sustainability. London-based founder Marcus Morrell says:

'In the face of an unprecedented environmental crisis, Big Picture TV will help people see the world today in a broader and more positive context. Problems such as climate chaos, rising sea levels and species extinction are all too familiar but they are only part of the story. The big picture is about pragmatic solutions, recognizing that the crises we face bring with them opportunities to rethink, innovate and progress.'

Big Picture TV gives viewers instant access to hundreds of short videos, without first having to register or install software. It provides expert insight and inspiration, personally and professionally, for opinion-makers, consumers, parents, teachers and students. In addition to this free service, users can also access audio and video downloads for US$3.00 a month. These can be played on any computer as well as on 3G mobile phones, MP3 players, ipods and some PDAs, providing high-value content for conferences, debates, classes, lectures, radio broadcast, workshops and coaching. Transcripts are also available for download.

For further information contact: Marcus Morrell on +44 (0)20 7730 9721 or mobile +44 (0)779 3228332, or by email at info@bigpicture.tv.

Notes to Editors:

A photo of Anita Roddick and a screenshot of the webpage are available on request.

This press release was distributed by SourceWire News Distribution on behalf of Big Picture TV in the following categories: Business & Finance. For more information visit http://www.sourcewire.com/about