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LoveHoney Wholesale opens for business with Durex

Friday 8 July 2005../ Award-winning online retailer LoveHoney.co.uk has made its first move into the wholesale market. And the ambitious company's new LoveHoney Wholesale division is off to a flying start, signing a deal to distribute Durex products to online retailers and the adult trade.

LoveHoney.co.uk is leading the way for women to buy sex toys confidently, comfortably, and at the lowest prices in the UK. By offering the biggest selection of sex toys to women and their partners and providing award-winning customer care, LoveHoney has established itself as the UK’s leading sex toy website for women, dominating the adult online retail market. The move into wholesale is big news for both LoveHoney and the adult retail world.

"Durex is the world’s leading condom brand which has successfully branched out into the pleasure enhancement field. We're proud that they've chosen LoveHoney Wholesale to distribute their condoms and Durex Play range to the online and adult trade," says LoveHoney director Richard Longhurst. "Durex is a great addition to any retail offering - customers recognise the Durex name and they want to buy Durex products."

Rosie Lodge, Durex UK brand manager, said: "Durex is no longer a brand associated purely with safer sex, but better sex too. We are constantly looking at new avenues to promote the Durex range of condoms and Durex Play range of sexual enhancement products.

"Condoms such as Performa, Pleasuremax and Tingle now account for a significant part of our business and Durex Play Vibrations is the first vibrating stimulation ring to be available in mainstream high street stores and supermarkets, as well a being available on-line.

"We look forward to working with LoveHoney and hope it will be a fruitful relationship."

LoveHoney Wholesale distributes the full range of Durex condoms and lubricants, as well the new Durex Play Vibrations, the first Durex sex toy to be available online outside the Durex Web site. Three Durex lubricants are available – Durex Play Feel, Play Heat and Play Tingle.

Any adult store or online retailer can now order Durex products easily through the LoveHoney Wholesale Web site at www.lovehoneywholesale.co.uk. Once trade customers have registered on the site, they can log in to view products, see prices, place orders and download product pictures. Products are kept in stock for same-day dispatch on either 24-hour or 48-hour delivery, depending on the customer's requirements.

LoveHoney Wholesale has plans to introduce many more products to its range in the coming months. "The Durex deal is the first of many that will see brand-name products made available to the trade through the new LoveHoney Wholesale Web site," says Richard Longhurst. "We've got a truly unique proposition for trade customers, providing products that they can't source easily from existing suppliers."

But LoveHoney Wholesale will not compete with its own suppliers, which include established industry leaders such as ABS and Scala. "We're not interested in being a 'me-too' supplier of Cal Exotics, Doc Johnson and TopCo toys," continues Longhurst. "The major players such as ABS and Scala do a great job of distributing these products to retailers in the UK and Europe."

Durex products can be ordered now form LoveHoney Wholesale Web site at www.lovehoneywholesale.co.uk. For more information about stocking Durex products in your shop or on your Web site, call LoveHoney on 01225 318881.

Durex, the world’s number one condom brand, is now available from LoveHoney Wholesale at www.lovehoneywholesale.co.uk

Durex UK Brand Manager Rosie Lodge: “We look forward to working with LoveHoney.”

For more information please contact Ali Carnegie on 01225 318881 or ali@LoveHoney.co.uk

This press release was distributed by SourceWire News Distribution on behalf of LoveHoney in the following categories: Medical & Pharmaceutical, Media & Marketing, Retail & Fashion. For more information visit http://www.sourcewire.com/about